Wealth Management

While direct indexing is expected to see wider engagement this year, it isn’t ready to take over the wealth management industry quite yet. That is according to Anton Honikman, CEO of MyVest, who stated “I’m not necessarily of the view that 2023 will be the year that direct indexing becomes broadly democratized. There’s a different discussion about bringing direct indexing to a broader market. What’s hindering that is the need for more of an experience with direct indexing.” Honikman says the necessary building blocks for direct indexing are in place such as access to fractional shares, commission-free trading, and portfolio management technology capable of handling the nuances of direct indexing. However, the technology to unlock its full potential is not in place, according to Honikman. That technology would enable the “true personalization” of financial plans and portfolios at scale. For now, Honikman believes that it makes more economic sense for firms to serve down-market clients with the next best alternative: low-cost, tax-efficient, ETF-based portfolios. Honikman says 2023 will be a year that technologists and wealth management firms continue to invest in personalization by focusing on building the onboarding experience and the data collection, management, and reporting capabilities that will eventually enable direct indexing.


Finsum:Anton Honikman, CEO of wealthtech firm MyVest, believes that direct indexing isn’t ready to take over the wealth management industry until technology such as data collection and reporting that would enable the “true personalization” of portfolios is put in place.

According to data compiled in late December and early January by Devin McGinley, director of InvestmentNews Research, advisors are showing an increasing interest in alternative investments. McGinley’s survey of more than 200 advisors and financial professionals revealed that 43% of advisors plan to add exposure to at least one alternative asset class this year, while 46% anticipate increasing their average allocation to alternatives over the next three years. The survey also revealed that advisors said their average allocation to alternatives over the next three years is expected to rise to 15% from a current average of 12% of client portfolios. McGinley explained that an uncertain economic outlook and a recognition of the long-term benefits of diversification are driving the increasing appeal of alternatives. While it’s the responsibility of advisors to navigate client portfolios, McGinley is also seeing increasing pressure from investors. For instance, more than a third of advisors surveyed said they’ve had clients asking about alternative investments over the past six months. When discussing alternatives, the two biggest investor concerns were down markets and inflation. McGinley said that “Clients are asking about alternatives because they’re nervous.” More specifically, his research found that clients are asking about the following asset classes in order: real estate, gold, private equity, liquid alternatives, cryptocurrency, structured notes, and private debt.


Finsum: Based on recent research by InvestmentNews, advisors are showing an increasing interest in alternative investments due to client pressure, an uncertain economic outlook, and the long-term benefits of diversification. 

Advisors today not only have to compete against each for business, but they also have to keep up with an endless stream of eye-catching content pushed to consumers. That’s why Merrill Lynch, in an effort to keep their advisors front and center, is rolling out a suite of new tools to help advisors become content creators. The brokerage firm recently launched Merrill Video Pro, a virtual video studio for advisors to create clips and connect with clients and prospects at scale. Video Pro is billed as a turnkey video creation tool. It provides access to a template library of topics to help advisors quickly craft compliant clips. Advisors can either personalize one of the scripts already in Video Pro or start from scratch. Once a script is approved by compliance, advisors can record videos up to a minute in length. Video Pro also offers tools such as a scrolling teleprompter and support for selecting the right thumbnail to make things easier for advisors not used to filming. Kirstin Hill, chief operating officer at Merrill Wealth Management, had this to say about the new tool, "Video is an engaging medium for advisors to connect in a modern, simple way. The new tool is the latest example of how Merrill is modernizing the way advisors communicate with clients and connect with prospects."


Finsum: To help their advisors stay in the mix amid an endless barrage of sharable content, Merrill Lynch launched Video Pro, a virtual video studio for advisors to create clips and connect with prospects.

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