Advisors are rapidly embracing direct indexing, with 76% already using or planning to adopt it within a year, especially among wirehouse and younger “NextGen” advisors. FTSE Russell’s latest survey shows 74% of advisors view direct indexing as essential for serving high- and ultra-high-net-worth clients, who benefit most from its tax-efficient, personalized strategies. 

Despite high awareness—92% of advisors say they’re familiar with the concept—barriers like complexity, lack of client demand, and tech integration challenges persist. Notably, 79% of advisors expect friction in implementation, even though most current users report it’s easier than expected, suggesting a disconnect that education could help address. 

Adoption is strongest among wirehouse firms and younger advisors, who view it as critical for staying competitive in wealth management. 

Direct indexing’s appeal lies in its ability to offer customization, tax benefits, and risk management—features increasingly in demand by affluent clients.