CEO Ron Kruszewski made waves when he announced the $1 trillion goal for client AUM for the wealth division at Stifel. Growing existing clients and recruiting are going to be two main goals as to how Kruszewski outlined how they plan to get there. Currently, the 2,300 brokers at Stifel manage less than half of their trillion-dollar target. Recruiting has been a critical part of their current growth growing by almost a quarter in the previous year, but competitors like Raymond James had almost four times the broker headcount when it crossed the $1 trillion AUM mark.

FINSUM: Recruiting shapes how a company drives revenue as higher-end recruits, making many stories, have wealthier clientele.