LPL Financial’s new Advisor Growth Study (AGS) analyzed six years of data from more than 14,000 advisory practices to uncover the behaviors that drive consistent, sustainable growth. Using supervised machine learning and explainable AI, LPL developed the Advisor Growth Index, a diagnostic tool that benchmarks advisor performance across client acquisition, development, and retention. 

The research found that firms demonstrating even two of the four core growth habits outperformed peers by fivefold. These high-growth advisors build a strong foundation by focusing on scalable operations and long-term clients, with a balanced client age mix under 60 and fewer than 35% in decumulation. 

They also segment clients strategically, prioritizing service to those with high assets or complex needs, while maintaining deep engagement with existing relationships to strengthen retention and generational continuity. 

Finsum: Data-driven client acquisition, leveraging M&A, digital marketing, and centers of influence, can help grow new client assets.