Thrivent is ramping up its recruiting efforts to hire nearly 600 new financial advisors in 2025, aiming to counteract the anticipated wave of advisor retirements expected across the industry. 

While the broader advisor workforce has grown only 0.3% annually over the past decade, Thrivent’s hiring initiative would represent a 2% increase, far outpacing the trend. The firm is targeting early-career professionals for salaried virtual advisor roles in key cities like Denver, Atlanta, Minneapolis, Milwaukee, and Dallas. These roles are intended to serve as stepping stones to more advanced positions, either within Thrivent’s employee structure or through its independent RIA, the Thrivent Advisor Network. 

With over a third of U.S. advisors projected to retire within the next ten years, Thrivent is focusing on building a younger, more diverse advisor base aligned with future client demographics. 

Finsum: It’s worth noting this trend in recruiting and what incentives are offered to attract this talent.