A wave of fixed annuity contracts sold in 2020 with five-year surrender periods is maturing, potentially unleashing over $70 billion in investable assets. Many of these annuities, purchased at average rates around 2%, are now competing with products offering closer to 5%, giving investors a strong incentive to move their money. 

While some clients may shift to higher-yielding fixed annuities, the trend is expected to boost flows into less capital-intensive options like RILAs and fixed indexed annuities. Insurers with strong distribution networks and scalable, SEC-registered products could be best positioned to capture this movement. 

At the same time, many traditional fixed annuity issuers are stepping back due to capital constraints, relying more on reinsurers or exiting the market altogether. For advisors, the end of these surrender periods presents both a challenge and opportunity—clients may be targeted by competitors, but those assets can also be redirected into new, potentially more flexible portfolio strategies.

Finsum: Paying attention to these trends in annuities can give advisors a leg up on the competition.