In 2023, smaller watches were popular, and this trend is expected to continue in 2024. Instead of making predictions, how about what's currently happening and what we might see throughout the year. 

Interest in steel watches remains strong despite the focus on smaller, dressier models. Brands are expanding their offerings beyond just sizes, catering to diverse collector interests. 

Special watches continue to fetch high prices at auctions, while more common models struggle. Lastly, there's hope for more transparency from dealers and auction houses in the watch market, as the market starts to swing towards buyers.

Finsum: Rolex’s acquisition of Bucherer was a huge signal for change in the watch market at the end of 2024 and it is starting to be present.