Independent financial advisors see business growth as their top challenge for 2024, but according to a survey by Interactive Brokers, robust technology and multiple custodial relationships will drive this growth. The survey revealed that 79% of advisors believe automation can free up time for client relationships, while 60% think it helps new team members get up to speed faster.

Additionally, 58% said automation reduces overhead costs. Advisors are increasingly seeking more automation in client account management and onboarding processes. The multi-custodial model is gaining traction, with 64% of advisors using at least two custodians. 

The survey also noted a growing focus on high-interest rate accounts for cash balances. To spur firm growth, advisors are prioritizing marketing, client referrals, and industry networking, with some planning to recruit and train young talent as part of their long-term succession strategies.

Finsum: We see advisors leaning on this combination of technology and personal relationships benefiting the most.