Tech stocks are going to hold up to the next recession in very different ways. Some will prove quite defensible, while others will be wounded badly. On the defensible side, analysts contend that Google, Facebook, Twitter, and Expedia should do well. The core tenet of this argument is that digital ad spend will likely remain robust, keeping their revenues from dropping off too much. However, smaller companies like Cardlytics, Revolve Group, and Quotient Technology seem as though they may be wounded badly. Netflix might be the biggest overall risk, however.
FINSUM: Netflix is the most interesting name to discuss here. So is that ~$12 per month for Netflix a discretionary spend that consumers will cut back on in a recession, or is it now a staple? The answer to that question will decide its performance in the next downturn.