Wealth Management

National brokerage firms are now sharing updates to financial advisors' compensation plans for 2025, a yearly event that often brings new requirements for earning bonuses or changes to how firms prioritize client segments. 

 

Merrill Lynch's 2025 plan, announced Wednesday, surprised many by largely maintaining the current structure, which has been rewarding advisors for onboarding new clients and encouraging existing ones to use Bank of America banking services. Merrill reported 5,500 new client relationships in the third quarter, with client assets reaching $3.5 trillion, an 18% increase from last year. 

 

The only notable adjustment for 2025 is a reduced banking growth award threshold, dropping from 55% to 35% for advisors operating without a nearby Bank of America branch. Other large brokerages, also introduced modest 2025 updates, such as reduced pay on smaller accounts and increased incentives for internal referrals, respectively. 


Finsum: These incremental changes reflect the industry's focus on stability while selectively encouraging growth and broader client relationships.

Goldman Sachs Asset Management has partnered with GeoWealth to deliver customizable, open-architecture investment models for registered investment advisors (RIAs). These models, accessible through GeoWealth’s unified managed accounts (UMA) platform, include SMAs, ETFs, direct indexing, mutual funds, and alternatives, allowing RIAs to tailor them to clients’ unique goals and tax considerations. 

 

Starting with mutual fund and ETF models, Goldman plans to expand offerings to include equity SMAs, fixed-income solutions, and direct indexing in the coming months. Responding to demand from RIAs for scalable, personalized portfolio solutions, the partnership aims to streamline account management, simplify paperwork, and boost operational efficiency. 

 

Goldman’s multi-asset solutions team will power these custom models, leveraging the firm’s capabilities with API integrations across 42 tech vendors. 


Finsum: These solutions can increase flexibility greatly for RIAs and provide a streamlined process for clientele. 

TradePMR has introduced Fusion SYNC, an AI-powered tool designed to ease the custodian transition process for registered investment advisors (RIAs). By allowing advisors to upload complete client data and automatically transferring it to TradePMR’s Fusion platform, Fusion SYNC aims to reduce manual data entry and speed up transitions, potentially cutting transition time from weeks to days. 

 

The tool also cross-checks for errors, minimizing the need for manual corrections and improving data accuracy. Jon Patullo, TradePMR’s chief product officer, emphasized that Fusion SYNC aims to ease the burdens of custodial transitions, helping advisors maintain client trust through streamlined service. 

 

With 40% of advisory assets expected to change hands in the next decade, Fusion SYNC positions TradePMR as an early AI adopter in custodial services. 


Finsum: Lean into technology, and particularly AI when it comes to changing custodians as it can greatly aid the data transfer process. 

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