Advisors evaluating a new firm should ask key questions to determine if it aligns with their long-term goals and client needs. 

1. First, understanding who owns the firm reveals its revenue structure, potential proprietary product requirements, and overall objectivity. 
2. Second, clarifying who owns the book of business is crucial, as it impacts client retention and succession planning in the event of a departure. 
3. Third, identifying the firm’s clearing firm or custodian helps advisors assess whether transitioning will be smooth or require significant operational changes. 

Staying with a familiar platform can simplify the move, while switching may present challenges.

Finsum: By addressing these questions upfront, advisors can make informed decisions about their professional future.