Consumer midcap stocks are starting to show technical strength, with Victoria’s Secret, TripAdvisor, and Steve Madden emerging as standouts beyond the usual Tesla and Amazon focus. 

Victoria’s Secret has surged nearly 50% in three months, breaking out of a consolidation range and reclaiming its 200-day moving average, a sign of a potential trend reversal. TripAdvisor has gained 28% this year, with activist involvement and technical support around $18 pointing to a possible move toward $25. 

Steve Madden, despite being down 27% in 2025, has built a base at $20 and is showing signs of institutional accumulation, suggesting a rebound toward $50 by mid-2026. Retail sales data this week also provided a positive backdrop for the sector, reinforcing momentum for midcaps. 

Finsum: As strength broadens, overlooked mid-cap consumer names like these may offer compelling opportunities relative to the mega caps that dominate headlines.