Pickleball has continued its meteoric rise, maintaining its title as America’s fastest-growing sport for the fourth year in a row. In 2024 alone, participation surged nearly 46%, with the number of U.S. players estimated at 19.8 million by SFIA, and some alternative estimates from the APP suggesting that number could be as high as 48 million. 

The sport is becoming increasingly popular among younger demographics, with the 25–34 age group now leading participation and the average player age dropping to just under 35. Infrastructure is racing to keep up, with over 68,000 courts now in the U.S. and a projected $855 million investment needed to meet future demand. 

While challenges like court shortages persist, the sport’s rapid growth has attracted significant attention from manufacturers, with over 1,200 new paddles and 476 brands registered in 2024 alone. 

Finsum: With cross-generational appeal and increasing institutional support, pickleball has evolved from a niche pastime to a defining part of the American athletic landscape.