The rise of Name, Image, and Likeness (NIL) in college basketball has significantly tilted the playing field in favor of blue blood programs, further eroding the chances for mid-majors to make deep tournament runs. 

Top talent from smaller schools is increasingly being poached by power conference programs offering far more lucrative NIL deals, making it harder for underdogs to retain breakout stars. As a result, teams like George Mason or Loyola Chicago may soon become relics of a bygone era, replaced by a tournament field dominated by historically elite programs. 

Jay Williams and other analysts have pointed out that the transfer portal and NIL have created a new recruiting pipeline where even mid-level Power Five schools can outbid and outshine mid-majors. The evidence is showing on the court—while some smaller programs still challenge the big names, they rarely break through to the Sweet 16. 

Finsum: Ultimately, the NIL era may not have killed Cinderella, but it’s certainly made her invitation to the dance much harder to come by.