Financial advisors are rapidly integrating generative AI into their workflows, with 76% reporting immediate benefits, particularly in efficiency and client engagement. Concerns about AI replacing human advisors have diminished, with only 8% viewing it as a threat, down from 21% a year ago. 

While firms are increasingly formalizing AI policies—jumping to 82% from 47% in 2024—advisors remain selective in their use, favoring AI for analytics and marketing rather than personalized financial planning. 

Many see technology as a competitive advantage, with 57% acquiring clients from competitors with outdated systems. However, despite AI’s rapid adoption, 65% of advisors believe their tech stacks still need improvement. 

Finsum: As AI-driven tools continue to reshape wealth management, firms that strategically implement these advancements stand to gain the most.