Direct Indexing is expected to grow faster than ETFs, mutual funds, and separate accounts over the next five years and is poised to reach more than $800 billion in assets by 2026. This is according to The Case for Direct Indexing: Differentiation in a Competitive Marketplace, Cerulli Associates’ second annual report on direct indexing. The report, which was sponsored by Parametric Portfolio Associates, provides the first comprehensive analysis of how advisory firms are using direct indexing to address client needs. It revealed that assets in direct index products reached $462 billion in the first quarter of this year, growing at a 15% rate from the second quarter of last year. However, a recent Cerulli survey showed that only 14% of financial advisors are aware of and recommend direct indexing solutions to their clients. Cerulli expects that number to increase, resulting in direct indexing assets growing at an annualized rate of 12.3% as it becomes more mainstream. The report was designed to help advisors identify situations where direct indexing can help their clients. It examined seven real-world use cases by advisors, which included Tax-Loss Harvesting, Trimming Highly Appreciated Stock Positions, Planned Charitable Giving, and ESG Investing.

Finsum:According to a new report from Cerulli Associates, direct indexing is expected to grow 12.3% annually and reach $800 billion in assets by 2026.