Nike’s stock has been cruising this year, easily outpacing the broader market thanks to good earnings, new products, and the continued strength of “athleisure”. Shares are up 35% this year, and now it looks like they might head much higher as today’s earnings release is expected to be very strong. Many analysts are boosting their target prices, especially because gross margins look likely to expand on the back of less discounting and a shift towards the higher-margin direct-to-consumer business.
FINSUM: About a year ago, when Nike was going through a rough patch and losing market share, we thought investors should stick around. That has paid off.