A new Goldman Sachs Asset Management survey shows insurers are increasingly focused on annuities as a retirement income solution amid ongoing market volatility. Sixty-four percent of respondents rank annuities among their top three priorities, with many already offering or considering in-plan annuity options. 

Integration into managed accounts and target-date funds is rising, and automatic plan defaults are viewed as key to driving adoption during retirement decumulation. Registered index-linked and guaranteed variable annuities are gaining popularity, and insurers are diversifying underlying indices, with rising interest in AI strategies and international markets. 

AI is also being widely adopted, with 90% of insurers seeing it as vital for improving investor understanding, education, and operational efficiency. 

Finsum: Registered investment advisers have become the leading growth channel for annuity distribution, surpassing independent firms.