(New York)

Everyone knows mutual funds have been on the decline and ETFs on the rise as active management gives way to the rise of passives. However, new data throws a wrench into that narrative—hedge funds are surging in popularity. Hedge funds now account for 28% of all alternative asset demands among investors, just one point shy of private equity, and way up from 12% a year ago. The catch is that hedge funds don’t really look like themselves anymore, with new fund structures, such as separately managed accounts and lower fees, that make them more useful for investors. Co-investing is another big growth area, where major investors invest alongside hedge funds in specific deals.

FINSUM: So hedge funds have surged in popularity, but they are not hedge funds, in the same sense, as before. Further, fees are down, with the average being a management fee of 1.45% and a performance fee of 17%.