BlackRock is set to achieve a record year in net inflows, driven by the popularity of its active ETFs and their integration into model portfolios, according to CFO Martin Small. The company reported over $360 billion in net flows during the first three quarters, with $220 billion coming in Q3 alone, boosting its total assets under management to $11.5 trillion. 

The iShares Bitcoin Trust also saw unprecedented success, amassing $50.8 billion in assets within six months of its January launch. BlackRock’s strategy of embedding its ETFs into its expansive model portfolio business has significantly enhanced its flows, a tactic that has resonated with model builders seeking active exposure and cost efficiency. 

State Street Global Advisors’ research underscores the growing adoption of model portfolios, with 39% of advisers' assets now allocated to these investment tools, further fueling BlackRock’s momentum.

Finsum: There is certainly a nesting doll affect to these technological innovations, but the swell of popularity of active options can somewhat be attributed to macro signals being easier to read.