While the younger generations have been driving interest in ESG, it appears that the older generations are changing their stance on aligning their values with sustainable investments as they want to leave the world in a better place. This is according to a study by Campden Wealth for Global Impact Solutions Today (GIST) and Barclays Private Bank. They collected data from nearly 150 respondents, including the world’s wealthiest individuals, families, family offices, and their foundations. The respondents come from 35 countries and have an average of $730m in assets under management. The study found that 36% want to demonstrate their family wealth can be invested for positive outcomes, a 13% increase from the previous year’s findings. In addition, more than half said sustainable investing is bridging the gap between younger and older generations, and almost 70% reported sustainable investing is being embraced by the generation in charge of the family’s wealth. More than three-quarters (77%) said they want to leave the world a better place, while 84% said their private capital will be essential in addressing climate change. Damian Payiatakis, head of sustainable and impact investing at Barclays Private Bank stated, “These global wealth holders have realized their capital makes an impact on the world. Accordingly, they want their portfolio to be lucrative and to be personally meaningful. The mindset shifts I’m seeing is to invest not only for tomorrow but to influence it.”

Finsum:Based on the results of a new study, impact investing is bridging the gap between younger and older generations, with almost 70% reporting that sustainable investing is being embraced by the generation in charge of the family’s wealth.