Displaying items by tag: nike

(Portland)

Nike’s stock has been cruising this year, easily outpacing the broader market thanks to good earnings, new products, and the continued strength of “athleisure”. Shares are up 35% this year, and now it looks like they might head much higher as today’s earnings release is expected to be very strong. Many analysts are boosting their target prices, especially because gross margins look likely to expand on the back of less discounting and a shift towards the higher-margin direct-to-consumer business.

FINSUM: About a year ago, when Nike was going through a rough patch and losing market share, we thought investors should stick around. That has paid off.

(New York)

Retail as a whole has had a great last twelve months after a very rough ride beforehand. Some think the run is going to continue as the US economy stays strong. That may be the case, but there is one segment of retail that looks likely to do particularly well—footwear. According to a number of analysts, footwear sales like likely to shine across the retail landscape. Everything from Nike, to Michael Kors, to Steve Madden, to Stuart Weitzman all have positive analyst outlooks in the near term.

FINSUM: Retail often does well in Q4 because of colder weather driving spending in higher margin items, so perhaps footwear could benefit.

(Portland)

Retail and consumer stocks have been all over the map over the last couple of years. With digital disruption happening across the industry and consumer tastes changing, it is a hard space to figure out. However, an old stalwart looks like a good pick right now—Nike. The company has had its ups and downs over the last few years as it popularity ebbed, but it is back in a big way with a new distribution model of going direct-to-consumer. Morgan Stanley sums up the company this way, saying it is “positioned to take share in the high-growth, global activewear market as well as increase profitability, which should make it one of the highest growth consumer names and one of the few to benefit from the shift to e-commerce”.

FINSUM: We have been saying for over a year that Nike would prove to be a good bet. It had a couple years of competing poorly with Adidas and Under Armor, but it seems to be back with a bang.

(New York)

Here is an interesting buy. Bill Ackman, found of hedge fund Ackman, has just taken a big stake in Nike (unclear how big). However, the activist investor does not plan to agitate for change, unlike he usually does, because he believes the company is already on the right path. The company is currently changing its strategy from selling its goods at wholesale to a nationwide network of “mediocre retailers” and towards a more consolidated model of selling to only very top stores. It is also trying to be more direct-to-consumer oriented by selling directly through its website.

FINSUM: Nike had been lagging the competition in terms of share price as it seemed to have lost its “cool” edge among the young. It also largely missed out on the athleisure trend. We always maintained it was a good buy and still think so.