Displaying items by tag: personalization

Model portfolios have been a hot topic with advisors and asset managers over the last couple years. Models tend to have nice benefits for both advisors and fund providers as they save advisors time gather up assets for managers. To back this up a new survey by Escalent shows that models are growing in popularity. Models are growing in number and in assets but they are primarily expanding among a small group of advisor power users. 4 out of 5 advisors say they don’t plan to expand their model use in the near term. The power users on the other hand say they love models because they free up their time to grow their client base and spend time on other planning.

FINSUM: Models are a major opportunity for advisors since they can outsource a very time consuming task—portfolio construction—thus freeing time and capacity to take on more clients.

Fidelity has just taken a big step in the direct indexing game. Direct indexing has been very hot across the asset management space over the last 12-18 months and has mostly been marketed so far as a high-minimum service for advisors to customize portfolios to client desires. Now, with a product called FidFolios, Fidelity is poised to launch a service to let mom and pop investors customize their portfolios with a minimum of just $5,000.

FINSUM: This was bound to happen. Most advisors may see this as a threat to their value proposition, but we more see it as a validation of the utility of direct indexing for clients. Advisors should take this as a sign of confidence that they should offer direct indexing to clients!

A new study from Escalent details model portfolio use and acceleration since the pandemic. There has been a slow number of model portfolio adoption from third party issuers since the pandemic but those already using third party MP have had a significant uptick with over a fourth of them have seen an increase in use. However, advisors that lean on in-house production have mainly kept it that way which is a little over half of the users. Overall third-party adoption is still on the rise, and that's despite advisors' apprehension of MPs when compared to standard active management during high volatility.

Finsum: Model portfolios seem to be simplifying the advisor decision-making process, regardless of whether they are in-house or third party.

Joe Curtin, head of portfolio management at Merrill Lynch’s Chief Investment Office said there is increased interest from financial advisors in adopting model portfolios. Merrill is an industry leader in MP development, and they have seen AUM pull through almost triple since 2015 in this area. Part of what’s driving the interest is thematic investing within model portfolios. Risk and return are priority concerns with thematic blankets like ESG, demographics, and big data that align with investors' interests. Merrill is planning on launching more portfolios in the future with thematic focuses. Currently, they manage 147 portfolios with around $200 billion in wealth.

FINSUM: MPs are seeing wide adoptions because of their ability to easily tackle themes that 21st-century investors want in their portfolios.

Companies Newfound Research and Simplify Asset management are partnering on a selection of new model portfolios that are giving investors more options on their equity holdings. The structured alpha portfolios are designed to target different growth offerings and provide different risk exposure. With the four portfolios coming in 20/80, 40/60, 60/40, and 80/20 equity allocations investors will have exposure to equity, rate, and volatility markets to mitigate financial risk. Fund advisors are trying to get outperformance from strategic capital efficiency rather than trying to pick winning stocks at the right time.

FINSUM: Even basic equity/bond allocation strategies in model portfolios are a good way for advisors to drill down the risk in a portfolio.