The field for the Democratic nomination for the 2020 presidency could hardly be more crowded. 18 candidates have already declared, and a handful more, including heavyweights like Joe Biden, are expected to announce their candidacy. The big question right now is “who is leading?”. It is hard to answer perfectly, but two proxies—google activity by region, and fundraising, tell an interesting story. So far, it is Bernie Sanders as a clear leader, as he has garnered the most search and media interest and also leads in both self-funding and external fundraising by a wide margin. Kamala Harris has also garnered significant interest and and stands third in total funding. Sanders also leads in another interesting area—the share of small donations as a portion of total donations, a demonstration of a candidate’s total following.
FINSUM: Elizabeth Warren is also in the mix, but just from the early data we still think Bernie is going to be the candidate who faces Trump.