Displaying items by tag: advisors

One of the biggest challenges for financial advisors is growing your client base. Rebecca Lake, CEPF recently penned an article for SmartAsset providing strategies on how to get more clients. According to Lake, the first step is to know your audience. Knowing whom you want to serve can help shape your marketing efforts in appealing to your ideal client. This can include demographics such as age range, marital status, children, and average annual income. Lake also recommends niching down in terms of your advisory services. This can help grow your client base by focusing on a smaller number of potential clients and offering a specialized service that they're seeking. Lake notes that the smaller the niche, the “greater the opportunity you have to grow your client base if you're one of only a handful of advisors who are meeting the needs of that market segment.” The next strategy is to fine-tune your brand. This can include a good logo, especially when it's linked to a catchphrase or slogan. Next, networking with other individuals in the financial services community can boost your visibility. The final strategy is to leverage your existing clients by asking for referrals, which can be a highly effective way to get new clients, but make sure to frame the ask carefully.

Finsum:Rebecca Lake wrote an article for SmartAsset on how to grow your business, including strategies such as knowing your audience, finding a niche, fine-tuning your brand, networking, and asking for referrals.

LPL Financial scoops up three Wells Fargo Advisors teams who are partnering up in Charlotte, North Carolina, to create a single $1.45 billion practice. The three teams, which generated $10.5 million in revenue at Wells, moved on March 2 and joined LPL’s Strategic Wealth Services channel, which launched almost three years ago and is aimed at attracting teams from full-service firms. The new practice, Carnegie Private Wealth, is led by Angie Ostendarp, Jordan Raniszeski, and Mary Sherrill Ware, whose team at Wells had $1.1 billion in assets. Ostendarp started her career at Wells’ Wachovia predecessor in 1994. Raniszeski spent all 16 years of his career at Wells, aside from a short stint at Deloitte & Touche Investment Advisors in 2004. Ware was at Wells for her whole 16-year career. Mitch Mayfield, who has nearly 30 years of experience, all at Wells and its predecessors, is partnering with Ostendarp’s team. He had known Ostendarp from the training program at Wachovia. Jeff Vandiver, who has been friends with the other advisors for 20 years and has thirty years of experience, rounds out the new practice. He started his career at Wells predecessor First Union Brokerage Services in 1993. Raniszeski said the following in a statement, “The opportunity to create our own firm at LPL with a culture that prioritizes clients’ needs and interests above everything else just felt like the right way forward.”

Finsum:LPL recruited three separate Wells Fargo teams, who are joining together to form a new combined practice at LPL as they believe its culture prioritizes clients’ needs and interests above everything else.

One of the toughest challenges a financial advisor will face is finding clients that are willing to trust you and let you manage their money. Suzanne Wentley, a professional writer and marketing consultant wrote a checklist article for the email marketing firm Constant Contact on how to get clients as a financial advisor. Her first action step is to nail your pitch and create a proposal packet filled with information that lets your prospective clients know what sets you apart from other financial advisors. Her next step is to improve your website ranking. She recommends a well-designed, mobile-responsive website that is optimized for SEO by integrating keywords that people search for. Wentley’s third step is to get listed in directories such as The National Association of Personal Financial Advisors, Garrett Planning Network, Boomerater, Paladin Registry, and the Financial Planning Association Directory. Her next step is to request and monitor reviews. For instance, when someone leaves a review, you should respond to it quickly and professionally. Wentley’s fifth step is to find networking opportunities through LinkedIn or hosting small in-person events. Writing guest blogs is another tool to gain new clients. Look for relevant sites where your clients are likely to spend time and submit blog ideas to those sites. The seventh and final action step is to try paid advertisements as such as Google Ads and see what keywords and messaging are most effective.

Finsum:Marketing consultant Suzanne Wentley provided a seven-step action plan for getting clients, including nailing your pitch, improving your website ranking, getting listed in directories, requesting and monitoring reviews, finding networking opportunities, writing guest blogs, and trying paid advertisements.

Alternative investment platform CAIS recently announced that Graham Capital Management, L.P., a global alternative investment firm with approximately $17.9 billion in assets under management is adding select alternative investment funds on the CAIS Marketplace. Graham specializes in providing quantitative and discretionary macro strategies. The announcement coincides with positive performance across macro strategies over the last year. The Graham fund currently listed on the CAIS marketplace has undergone a third-party due diligence process conducted by Mercer and will be made available to thousands of RIAs and independent broker-dealers who oversee more than $3 trillion in assets. As part of the announcement, Brian Douglas, Chief Executive Officer of Graham, stated, “2022 was a strong year for macro and a reminder of the importance of portfolio diversification. We are optimistic that the opportunity set for our strategies will continue to be strong, so we are particularly excited about the timing of our partnership with CAIS.” While the private wealth channel has historically been under-allocated to alternatives compared to institutional investors, a recent CAIS-Mercer survey found that nearly 88% of advisors intend to increase their allocations to alternatives over the next two years. This follows news in January when CAIS announced that its platform is adding Reverence Capital Partners funds.

Finsum:Due to rising demand for alternative asset classes, CAIS announced that Graham Capital, which specializes in discretionary macro strategies is adding select funds to the CAIS marketplace.

UBS Wealth Management lured away a team generating $4 million in revenue from Merrill Lynch in Sarasota, Florida, as the wirehouse continues to keep up its recruiting efforts. The group, led by advisors Brian Mariash and James Barton “Bart” Lowther, had overseen around $640 million in assets. Their practice, called Mariash Lowther Wealth Management, joined UBS on February 24th and includes advisor Jesse Perez and client associates Shannon Murphy, Dionysios Skaliotis, and Sovanna Sok. Mariash had been with Merrill for the last 14 years. He started at the now-defunct firm GunnAllen Financial, moved to Wells Fargo predecessor A.G. Edwards after less than one year, and then joined Morgan Stanley in 2008. Lowther started his career at Merrill in 2010. According to the UBS announcement, Mariash and Lowther had been partners for the last 10 years. As part of the announcement, Greg Kadet, UBS’s Florida market director stated, “The team’s experience, dedication to clients, and passion for philanthropy are a great addition to our business as we look to continue to expand and enhance our ability to serve clients in this growing market.” UBS has been accelerating its recruiting efforts with a special bonus last summer and continues to court million-dollar-plus producers. For instance, it previously landed a Morgan Stanley team, led by Peter E. Black, who generated $3 million in annual revenue in Princeton, New Jersey.

Finsum: UBS continues its recruiting efforts with the announcement that it lured away a Merrill Lynch team generating $4 million in revenue in Sarasota, Florida.