Wealth Management

One of the toughest challenges a financial advisor will face is finding clients that are willing to trust you and let you manage their money. Suzanne Wentley, a professional writer and marketing consultant wrote a checklist article for the email marketing firm Constant Contact on how to get clients as a financial advisor. Her first action step is to nail your pitch and create a proposal packet filled with information that lets your prospective clients know what sets you apart from other financial advisors. Her next step is to improve your website ranking. She recommends a well-designed, mobile-responsive website that is optimized for SEO by integrating keywords that people search for. Wentley’s third step is to get listed in directories such as The National Association of Personal Financial Advisors, Garrett Planning Network, Boomerater, Paladin Registry, and the Financial Planning Association Directory. Her next step is to request and monitor reviews. For instance, when someone leaves a review, you should respond to it quickly and professionally. Wentley’s fifth step is to find networking opportunities through LinkedIn or hosting small in-person events. Writing guest blogs is another tool to gain new clients. Look for relevant sites where your clients are likely to spend time and submit blog ideas to those sites. The seventh and final action step is to try paid advertisements as such as Google Ads and see what keywords and messaging are most effective.


Finsum:Marketing consultant Suzanne Wentley provided a seven-step action plan for getting clients, including nailing your pitch, improving your website ranking, getting listed in directories, requesting and monitoring reviews, finding networking opportunities, writing guest blogs, and trying paid advertisements.

 

According to a report by Nationwide, women investors are getting more uneasy about their retirement prospects as market volatility continues and inflation remains a concern. Nationwide’s eighth annual “Advisor Authority” study, which is sponsored by its Nationwide Retirement Institute, found that more than 40% of women believe the U.S. is in a financial crisis, with another 24% believing that one is looming. Women are also feeling discouraged about retirement preparedness as the report found that nearly nine in 10 women (87%) said that no matter what they do to manage their finances, they still feel blindsided by events outside their control. That marks a double-digit percentage point increase over last year as only 76% voiced that sentiment in 2022. Nationwide also noted that more than half of non-retired women investors (54%) believe that inflation poses the most immediate challenge to their retirement. Thirty-eight percent also cited economic recession as a disruptor, while 21% pointed to market volatility. The “Advisor Authority” research was conducted online within the U.S. by the Harris Poll on behalf of Nationwide in January. The survey included 511 advisors and financial professionals and 789 investors aged 18 or over with investable assets of more than $10,000.


Finsum:According to Nationwide’s eighth annual “Advisor Authority” study, women investors are more uneasy about their retirement portfolios as market volatility, inflation, and a potential economic recession remain a concern.

While it might seem like the real estate industry is performing poorly, appearances can be misleading. That is according to Todd Henderson, Co-Head of Global Real Estate DWS Group. Real estate was ranked as the S&P 500's third worst-performing sector in 2022, but Henderson believes the real estate business is a lot stronger in reality. He asserts that the market from rentals to home buyers is doing well with exception of commercial office buildings. He told Yahoo Finance that “The underlying fundamentals of real estate are quite strong.” According to Henderson, rental vacancies finished last year at 5.3%, the lowest vacancy rate on record since 1988, while the rental industry saw 7.5% income growth in 2022, the highest historically, except during the recovery from COVID. He also noted another positive development, an increase in millennial homeownership. He said this will continue to bolster housing market activity. According to recent Pew Research, from 2016 to 2021, nearly every U.S. state saw an increase in the number of young adults aged 25-44 forming new households. Henderson also notes that the market has seen an increase in cash buyers. According to data analytics firm Attom, Americans bought one of every three single-family homes and condos with cash in 2022.


Finsum:While it seems like the real estate market is strugglingTodd Henderson, Co-Head of Global Real Estate DWS Group, believes the underlying fundamentals remain strong due to rental vacancies being the lowest in years, an increase in millennial homeownership, and an increase in cash buyers.

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