Wealth Management

Assets in European active ETFs have more than doubled in two years to reach €62.4 billion, though they still make up only 2.6% of Europe’s total ETF market—far behind the 10.2% share in the U.S., signaling early-stage adoption. Investor interest is rising, with €13.4 billion in inflows so far in 2025 following €18.4 billion in 2024, yet active ETFs still represent just 6% of total European ETF flows. 

 

JP Morgan continues to dominate with a 56% market share, followed by Fidelity and Pimco, while new players like HSBC, Avantis, and Goldman Sachs are intensifying competition and pushing fees lower. 

 

Equity offerings are mostly “shy-active”, benchmark-aware strategies seeking modest outperformance, while fixed-income active ETFs have quietly excelled, expanding into complex areas like CLOs and mortgage-backed securities with strong early results. 


Finsum: Overall, Europe’s active ETF market is maturing rapidly, blending innovation, cost competitiveness. 

The Nasdaq-100 Index has long rewarded investors with strong returns, delivering a 19.43% annualized gain over the past decade, outpacing the broader U.S. market’s 13.93% return, though with greater volatility. This volatility, often seen as a drawback, can actually benefit investors through direct indexing, a strategy that allows ownership of individual stocks within an index. 

 

Unlike ETFs, direct indexing enables tax-loss harvesting, where investors sell underperforming stocks to offset capital gains and lower tax bills while maintaining market exposure. Wealthfront has pioneered this approach with its new Nasdaq-100 Direct portfolio, offering retail investors access to innovative companies and potential tax savings with a low 0.12% annual advisory fee. 

 

Direct indexing can help investors turn volatility into an advantage by improving after-tax returns while closely tracking the index’s performance.


Finsum: Ultimately, the strategy offers a cost-effective, tax-efficient way to capture the long-term growth potential of the Nasdaq-100’s most dynamic companies.

As private investment strategies become more accessible and clients demand more integrated services, high-net-worth (HNW) investors are beginning to expect the same sophistication long reserved for ultra-high-net-worth (UHNW) families. 

 

This shift means advisors can no longer rely solely on investment management but must offer curated, multigenerational, and tax-efficient strategies tailored to each client’s full financial life. HNW clients increasingly seek private market opportunities, holistic advice, and solutions uncorrelated to public markets. 

 

Experts emphasize that this evolution requires a cultural shift, where advisors act less as portfolio managers and more as strategic partners guiding family enterprises, estate planning, and intergenerational wealth transfer. 


Finsum: As aging clients, complex assets, and family dynamics reshape expectations, advisory firms must broaden their expertise and redefine “value” around the totality of a client’s wealth.

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