Blackrock is the leading company in the $7 trillion ETF market in terms of assets and new issues. According to Dominik Rohe, the head of BlackRock’s Americas ETF and Index Investments business, active ETFs are a category with significant growth potential.

He notes that the boundary between active and passive ETFs is becoming ambiguous as all types of strategies are now being offered with an ETF wrapper. This is leading to more complex and innovative offerings. In 2023, the firm launched 18 active ETFs with more planned for 2024. According to Rohe, active ETFs currently make up 38% of all US-based ETFs with a total of $101 billion in assets under management. And, they are changing the concept of what an ETF can be from a passive vehicle to a ‘technology that will generate active return’ for investors. To that end, it’s launched active ETFs for alpha, specific goals, and strategies.

Another boost for active ETFs is due to the increase in fee-based financial planning and fiduciary wealth management which is leading to the ascendance of model portfolios. These are typically constructed with ETFs with the category growing at a 15% annual rate. Blackrock is forecasting that total assets in model portfolios will exceed $10 trillion by 2027, more than doubling its current level of $4.5 trillion, leading to more demand for these types of products. 

Finsum: Blackrock had an eventful 2023 with a bevy of active ETF launches. It sees continued growth for the category with the continued adoption of model portfolios as a key factor.

In an unexpected twist, crude oil prices declined following the OPEC meeting which ended with an announcement that there would be more production cuts in Q1 of next year. Following the Thursday meeting, oil prices fell by more than $2 and this weakness continued into Monday’s session. Since late September, WTI crude oil has dropped from the low $90s to the low $70s. 

The bearish reaction is likely due to the market already expecting that some sort of cuts would be announced. Further, these cuts are of a voluntary nature. Many are skeptical that there will be enough discipline among members especially given that there has been dissension at recent meetings.

In their statement, OPEC announced voluntary cuts totalling 2 million barrels per day. The committee also signaled concerns over weaker demand in 2024. In terms of specifics, Saudi Arabia will cut 1 million barrels per day and another 300,000 of cuts will come from Russia. However, the lack of details is adding to uncertainty over whether these cuts will actually take place especially given that smaller OPEC members have large reliance on oil revenue and tend to be unreliable, when it comes to production discipline. 

Finsum: Crude oil prices declined following last week’s OPEC meeting. This is despite members agreeing on voluntary production cuts. 

Northwestern Mutual is expanding its offering of professionally managed investment portfolios. The firm is launching a new category of model portfolios that are accessible to younger and less affluent investors.

The initiative is called the ‘Signature Portfolios Market Pathway’ and requires a minimum investment amount of $5,000. The intention is to create a ‘straightforward approach to investing’ through low cost, diversified and broad ETFs that provide exposure across Northwestern Mutual Wealth Management’s strategic asset classes. There are five types of model portfolios that are available that vary based on risk tolerance. Obviously, the larger goal for the firm is to provide opportunities for advisors to connect with a younger generation of investors who are ready to begin their financial planning journeys.

Northwestern Mutual is positioning itself to appeal to a younger generation and for the major transfer of wealth that is set to take place over the next couple of generations. The company’s average age for an advisor is 39, while it’s 57 through the industry. Currently, it’s the 5th largest independent broker-dealer in terms of revenue, has more than 6,700 advisors, and counts more than $250 billion in assets. 

Finsum: Northwestern Mutual is launching a new initiative which lowers the investment threshold to $5,000 to access the company’s model portfolios.

Macquaire Asset Management, an Australian financial services company with $575 billion in assets and major presence as an operator in the background of the ETF market, launched its first US-listed ETFs this week. Macquaire has previously been involved with ETFs as a custodian, market marker, and advisory firm as well as providing seed capital for other funds. 

Now, it’s making a more aggressive move into ETFs in 2023. Earlier this year, it partnered with BondBloxx to serves as a subadvisor to the BondBloxx USD High Yield Bond Sector Rotation ETF (HYSA), which launched in September.  

This week, it launched 3 ETFs. The Macquaire Global Listed Infrastructure ETF (BILD) and the Macquarie Energy Transition ETF (PWER) are equity funds offering thematic exposure. It also launched a fixed income ETF - the Macquarie Tax-Free USA Short Term ETF (STAX). STAX invests in tax-exempt US bonds with maturities 1 and 5 years. 

This continues a major theme of 2023 which has been the proliferation of active ETFs. Macquaire has also indicated that it plans to launch more active ETFs in the coming years in the US and globally.

Finsum: Macquaire Asset Management is listing its first ETFs. The firm has previously been a player in the ETF space in background roles as a custodian, market marker, advisory, and seeder of funds.

Having a strategy to acquire new clients is necessary for any financial advisory practive to grow and thrive. Yet, there are multiple paths to accomplishing this goal. Some examples are cold calling, digital marketing, in-person networking, etc.

While the tactics can vary, the principles are the same. This entails identifying your target client, figuring out your unique value proposition, and identifying the best medium to reach prospects in a way that is complementary to your personality.

It can also be helpful to spend more time with your existing clients. This will strengthen these connections and increase the chances of getting a referral. These types of referrals have a higher chance of conversion given a stronger foundation of trust. It’s also a reminder that the most important job of an advisor is to build relationships which can only be done by spending time with clients and prospects.

By making financial planning a family affair, you can increase your chances of serving the next generation. This will give you an opportunity to spend time and build a relationship with multiple family members which could ultimately be assets in terms of recruiting, retention, and finding leads. 

Finsum: There are many tactics when it comes to landing new clients for financial advisors. However, many successful strategies have some important principles in common.