Model portfolios are becoming widely adopted in the financial services industry. Part of what is driving that adoption is the increasing fintech that supports the industry. For example, Parmenion 30% of which is owned by AssetCo, has been able to advance and grow its abilities under the partial acquisition. They have rapidly expanded their offerings in a way they felt bottled previously. They have poured resources and interest into advised models as part of their platform. The company has made it clear that models will be a growing part of their business moving forward. Their experience and track record will be the primary advantages as new competitors enter the industry.

Finsum: Weather its ESG, models, or custom indexing leveraging fintech platforms has reaped huge gains for traditional financial firms the last couple of years.