[Webinar] Embrace the Role of Risk Manager with Hedged Equity Solutions

Wednesday, April 27, 2022 at 3 PM ET 

On the heels of the first Fed rate hike since 2018 and a slowing post-pandemic economic expansion, many clients are finding the mantra "keep calm" hard to follow. These times of uncertainty are a great opportunity for financial advisors to strengthen existing relationships and win new clients. But how do you get prospects off the sidelines, keep clients invested and manage risk without limiting upside potential?

Magnifi by TIFIN is excited to be joined by Swan Global Investments and Advisor Resource Council for a virtual panel presented by WealthManagement.com. Join our upcoming webinar for a discussion about:

• Risk drivers and opportunities in the current market environment
• Fed policy and the impact on balanced portfolios
• Embracing the role of risk manager as a competitive advantage 
• How AI-powered technology is transforming investing

Register at WealthManagement.com

Panelists:

Marc Odo

Marc Odo, CFA®, FRM®, CAIA®, CIPM®, FDP®, CFP® is responsible for helping clients and prospects gain a detailed understanding of Swan’s Defined Risk Strategy, including how it fits into an overall investment strategy. His responsibilities also include producing most of Swan’s thought leadership content.

Prior to joining Swan, Odo was Director of Research for 11 years at Zephyr Associates, a leading provider of investment analysis software. He was responsible for developing next generation risk analytics. Prior to that he was a portfolio manager with Accessor Capital Management, a mutual fund company; and part of the investment analytics team at Pacific Portfolio Consulting, an RIA catering to high net worth individuals and ERISA plans. In both positions, Odo was the resident Zephyr expert. He graduated from the University of Washington in 1996.

Jean Paul Lagarde

Jean Paul founded Advisor Resource Council (ARC) Asset Management in 2015 where he leverages expertise in portfolio construction and options contracts to reshape the risk/reward of equity market exposure. ARC manages equity and fixed income SMA strategies that combine the power of artificial intelligence with the intuition of fundamental analysis in the pursuit of better risk-adjusted returns.

Prior to ARC, Jean Paul served as a senior analyst for an RIA/Hedge Fund, as well as a sell-side analyst and institutional salesperson advising clients on their equity holdings.

Jean Paul holds a bachelor’s degree in economics and a master’s degree in business administration from the University of Dallas.

Matt Barley

Matt Barley, RICP® is Director of Advisor Sales at Magnifi by TIFIN. Prior to joining Magnifi in 2020, Matt spent more than a decade in the financial services industry. He was previously a registered representative and investment advisor at Securities America. Before that, he was an advisory consultant at National Planning Holdings and a wholesaler for Jackson National Life.

Matt holds a bachelor's degree in business administration from University of Colorado Boulder - Leeds School of Business, and is a Retirement Income Certified Professional®.

Advisory services are offered through Magnifi LLC, an SEC Registered Investment Advisor. Being registered as an investment adviser does not imply a certain level of skill or training. The information contained herein should in no way be construed or interpreted as a solicitation to sell or offer to sell advisory services to any residents of any State where notice-filed or otherwise legally permitted. All content is for information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. Nor is it intended to be a projection of current or future performance or indication of future results. Moreover, this material has been derived from sources believed to be reliable but is not guaranteed as to accuracy and completeness and does not purport to be a complete analysis of the materials discussed. Purchases are subject to suitability. This requires a review of an investor’s objective, risk tolerance, and time horizons. Investing always involves risk and possible loss of capital.

By Duncan MacDonald-Korth, CEO, AdvisorTarget

In this series, Duncan MacDonald-Korth, CEO of AdvisorTarget, shares insights on how intent data and predictive analytics can anticipate financial advisor data intelligence.

Data packs, or asset data, may be considered the only insight asset managers have into what advisors buy; but they are also a systemic issue in our industry that create a unique set of problems. The following are only a subset of why accessing data like this isn't enough to drive your company's revenue.

1. Asset Manager Reputation is Negatively Impacted

Data packs have a negative impact on advisors—ask any advisor and they will complain about how data packs annoy them.

Take this typical scenario from a top producer at a wirehouse in New York City: “Like clockwork, a few weeks after I make a trade, say for an investment grade bond fund, I get calls from 30+ wholesalers in the same week trying to sell me the same product. I can’t tell you how annoying that is.”

This hurts asset managers’ reputations with advisors. Instead of buying the product, advisors shun all calls from wholesalers.

2. Retrospective Data is Limited

Asset data is, by definition, retrospective. It can tell you what has happened but gives little insight into what will happen next.

This has the effect of creating dead-end feedback loops in which wholesalers pitch advisors on the products they have already bought.

3. Intent Data is Key

While asset-level data is highly valuable, true utility exists in knowing what advisors intend to do next. This is where intent data on advisors comes into play.

Instead of guessing what an advisor might buy, or pitching them products they recently purchased, asset managers can use intent data to get into the mind of advisors and sell them products in which they are showing active interest.

For example, imagine you are a travel agent. Would you want to try to sell vacations to people who have already purchased their vacation packages, or would you rather know which destinations clients are currently researching? It’s about what’s next.

Simply put, asset data is not enough to drive product distribution. To accelerate distribution and increase AUM, asset managers need to embrace data and technology to build effective distribution tools. Data-driven relationship marketing strengthens your advisor relationships because you are using predictive analytics to execute on the best next action through all stages in the sales cycle.

Empower your wholesalers with access to predictive financial advisor data intelligence. AdvisorTarget & Discovery Data: Predictive behavioral insight on the now. Actionable intent for the next.

(New York)

For the last half decade or so, financial advisors across the industry have been on an endless search for the next frontier of advice that will insulate their business from cheap, digital competitors. This has led to a wide array of new services, but one that is increasingly pervasive is college counseling. Many advisors are now taking a much more active role in college planning for the children of clients. This includes everything from figuring out how to shelter certain assets from financial aid forms (e.g. insurance products) to actually proofreading applications and helping children choose majors and study abroad programs. Demand for the service has been rising since the cost of tuition has exploded, meaning it represents a much larger financial burden than ever before.

FINSUM: Some of this seems to make a lot of sense (e.g. making financial plans to pay for college and help with financial aid forms), but having financial advisors help kids choose majors seems a little odd. That said, this seems like a good growth area for the business.

(Washington)

The lone wolf financial advisor is steadily becoming a rarity in the wealth management industry (Edward Jones advisors aside!). For instance, 77% of Merrill Lynch advisors now report that they work in teams, up from 48% in 2013. Whether you work solo or in a team, one thing many might not know is that FA teams tend to grow their AUM and client base much faster than solo advisors. The advantage seems to be derived from two key aspects. The first is that a team has a wider variety of skill sets to help deliver comprehensive services to clients. The other is that having a team in place makes clients worry less about the impact of losing a single advisor via illness, death, or leaving the firm.

FINSUM: The team approach seems to be working across the industry, with clients liking the change. That said, forming teams comes with its own set of significant risks and considerations.

(New York)

JP Morgan looks like it is about to push further into wealth management. JP Morgan has always had a solid wealth management practice, but one much smaller than wirehouses or other large broker-dealers. However, the firm has now announced that it is planning to grow headcount in the area by nearly 20%, adding over 1,000 new advisors. According to CEO Jamie Dimon, “We are expanding our footprint to capture more of the opportunity across the U.S. wealth management spectrum — from mass affluent ($500,000 to $3 million) to high-net-worth ($3 million to $10 million) to ultra-high-net-worth ($10 million or greater)”.

FINSUM: Wealth management is a very good business if you can get assets, and it seems like JP Morgan is waking up to the fact that it has a better opportunity in the area than it formerly realized.