Displaying items by tag: consumer goods

(New York)

Millennials are the largest generation in the US and are primed to start entering their peak earning and spending years in the next decade. The oldest of the group is now 38, and thus entering prime home buying and spending time. Consumers usually see their spending peak in their 30s and 40s and taper in their 50s. With that in mind, here are some stocks (2 niche plays, 3 big companies) that could really gain from Millennial spending growth: Zuora (cloud based subscription payments provider), Lovesac (specialist furniture maker), Home Depot, Nike, and Farfetch (online luxury clothes retailer).

FINSUM: Boomers’ spending is fading, and Gen X is smaller, so Millennial spending is what is going to drive the consumer space.

(Portland)

Retail and consumer stocks have been all over the map over the last couple of years. With digital disruption happening across the industry and consumer tastes changing, it is a hard space to figure out. However, an old stalwart looks like a good pick right now—Nike. The company has had its ups and downs over the last few years as it popularity ebbed, but it is back in a big way with a new distribution model of going direct-to-consumer. Morgan Stanley sums up the company this way, saying it is “positioned to take share in the high-growth, global activewear market as well as increase profitability, which should make it one of the highest growth consumer names and one of the few to benefit from the shift to e-commerce”.

FINSUM: We have been saying for over a year that Nike would prove to be a good bet. It had a couple years of competing poorly with Adidas and Under Armor, but it seems to be back with a bang.