Displaying items by tag: social media

According to a Ficomm Partners survey, today's retirees are the last generation to rely heavily on referrals for choosing financial advisors. Over the next five to ten years, digital marketing will become increasingly crucial for attracting clients.

While 60% of those over 60 prefer referrals, only 17% of those under 44 feel the same. Instead, 57% of younger investors hired advisors based on digital marketing, compared to 20% of older respondents. 

This shift indicates that advisors must adopt a multi-tactic digital marketing strategy to stay competitive, as younger clients prefer researching and making purchases digitally. Additionally, the survey found that no single digital channel was superior; a mix of channels was necessary for effective marketing.

Finsum: Social media literacy is a must to staying in touch with this new generation of investors. 

There are numerous ways advisors can generate leads for their business such as word-of-mouth marketing or cold-calling, but social media can provide them with a much larger landscape in which to work and is less time-consuming. That is according to Rebecca Lake who recommended five ways for advisors to drive business through social media in an article on SmartAsset. In terms of which social media platform to use, that depends on your target client demographics. For instance, if your target client is younger, your best bet is on Instagram, TikTok, or Twitter. But if your target client is older, then you might get better results on Facebook or YouTube. Lake’s first tip is to be authentic as it’s essential to build trust with prospective clients. For instance, you could share a little about yourself on social media. Her next tip is to be consistent, as it’s also important in building trust. Posting quality content on a regular schedule is ideal. Lake’s third tip is to provide value. The content has to provide value for the people who see it. Plus, valuable content gets shared, which can help you attract even more business. The next tip is to engage with the people viewing your content. This could include replying to comments or even asking your followers to participate in a survey. The fifth and final tip is to be compliant with federal regulations and your firm’s regulations.

Finsum:Rebecca Lake, a contributor for SmartAsset, provided five tips for advisors to drive business through social media, including being authentic, consistent, compliant, providing value, and engaging with followers.

(Seattle)

For the last week, Microsoft has been in a delicate dance to try to acquire the hugely popular social media app TikTok. President Trump has been adamant that it needs to be bought by US interests or he may ban the app. Last week, Microsoft said it was trying to acquire the company, but then swiftly abandoned the efforts because Trump said he would block the deal. Now, Microsoft says that Satya Nadella and Trump have spoken and gotten on the same page and that the deal is back on. Wedbush thinks the deal could be transformational for Microsoft as it would put them in direct competition with Facebook, Alphabet etc, and give them a huge social media prize while those competitors remain mired in major regulatory scrutiny.

FINSUM: TikTok already has 100 million users in the US. We think if this goes through it could end up being a major boost to Microsoft. Perhaps not unlike Facebook’s acquisition of Instagram.

(San Francisco)

Facebook’s stock has taken a hit lately, and with good reason. Several large businesses have announced boycotts of Facebook because of their poor record on hate speech. A recent survey found a third of top US brands are planning to suspend their social media spending soon. That spending is of course not just limited to Facebook, but Twitter, and others as well. According to the World Federation of Advertiser’s, a trade body covering 90% of the world’s ad spending, the survey of 58 WFA members who account for $90 bn of ad spend worldwide found that combined with the one-third just mentioned, an additional 41% were still undecided about whether to pause campaigns. According to the CEO of the WFA, “In all candour, it feels like a turning point … What’s striking is the number of brands who are saying they are reassessing their longer-term media allocation strategies and demanding structural changes in the way platforms address racial intolerance, hate speech and harmful content”.

FINSUM: Hard to tell if this could be a sustained movement that could really hurt Facebook and other social media companies, or this will just be a few-week flash in the pan that will make no real difference. Our view is that the social media companies will respond strongly now that it is threatening revenue, and the advertisers will quickly fall back in line because the social media platforms are the bedrock of current customer acquisition strategies.

(New York)

We have been saying this for months now, but Wall Street is also coming around to the idea: the COVID lockdown was ultimately going to be very bullish for ecommerce and the social media companies with which they are inextricably linked. According to Wedbush, the COVID lockdown has permanently changed shopping habits, and ecommerce’s share of total retail sales will maintain the big jump it saw over the last few months. With that in mind, here are six stocks to consider: Wix.com, GoDaddy, Shopify, eBay, Etsy, and Pinterest.

FINSUM: Just like work habits, people’s buying habits have changed, and they are likely to stay that way. That is a big victory for retailers who were winning the ecommerce race, those who support ecommerce (e.g. Shopify), and social media companies who benefit from increased advertising.