Apple has a big problem on its hands. While the company debuted its new suite of iPhones last year, with the largest and most expensive models getting much of the attention. One of Apple’s work horse phones, the lower priced iPhone XR, has not been selling nearly as well as Apple hoped. The phone, which is priced well under the top models, has particularly been facing weak sales in China, Apple’s most important market. Home grown competition has stolen much of the middle market which the phone is supposed to occupy.
FINSUM: This Wall Street Journal puts it nicely—the phone is being passed over by both bargain hunters and status seekers. In other words, it doesn’t have a niche.