The direct/custom indexing firm GAMMA Investing got two new investors, riverFront Investment Holdings and Baird. Lorraine Wang is the CEO of GAMMA and supplies custom index-based accounts specifically for financial advisors. Before leading, GAMMA Wang was the head of ETF products and research at Invesco PowerShares. Now GAMMA specializes in custom indexing that tailors to the social, tax, and investment goals of its clients. As part of the investment RiverFront’s COO, Karrie Southall, and executive Director, Laura Thurow from Baird.

FINSUM: The number of firms getting bolstering their custom/direct indexing platforms is growing rapidly, and ESG’s growing prominence is a big part of that.