For decades, private equity was the domain of ultra-wealthy investors, endowments, and pensions—but that’s rapidly changing as defined contribution (DC) plans like 401(k)s begin incorporating private market access. 

In a major shift, BlackRock and Empower are launching target-date funds that include private investments, with allocations between 5% and 20%, signaling the democratization of alternative assets for everyday retirement savers. This movement is being fueled by policy, with President Trump’s recent executive order directing agencies to support private equity and other alternatives within DC plans. 

The $12 trillion DC market is a major prize for private equity firms, who are now tailoring products to meet the liquidity and transparency requirements of retirement accounts. While private equity offers higher return potential, experts warn it also carries greater risk and limited transparency, raising concerns about suitability for all investors. 

Finsum: As public markets shrink and private companies stay private longer, including private equity in DC plans may become a necessary evolution in long-term retirement strategy.