Acquisitions and launches are running hot in direct indexing and in an attempt to match rival Fidelity, Charles Schwab announced the launch of their new direct indexing products. The funds will be available starting on April 30th, but unlike Fidelity’s ultra-low initial investment of $5k, Schwab will require a $100,000 minimum. They want their direct index investors to have a better conceptualization of the market and think the minimum will attract this. The launch comes fresh off of tax season and will hopefully drive interest as tax is an advantage of DI. Schwab will concentrate on the tax advantages of their custom offerings as opposed to ESG or other flavors popular with these funds.

Finsum: The timing of this launch could put investors over the hump when it comes to taking advantage of tax-loss harvesting with their DI products.