(New York)
Millennials are the largest generation in the US and are primed to start entering their peak earning and spending years in the next decade. The oldest of the group is now 38, and thus entering prime home buying and spending time. Consumers usually see their spending peak in their 30s and 40s and taper in their 50s. With that in mind, here are some stocks (2 niche plays, 3 big companies) that could really gain from Millennial spending growth: Zuora (cloud based subscription payments provider), Lovesac (specialist furniture maker), Home Depot, Nike, and Farfetch (online luxury clothes retailer).
FINSUM: Boomers’ spending is fading, and Gen X is smaller, so Millennial spending is what is going to drive the consumer space.