According to analysts, advisors are preparing for investor backlash regarding ESG investing amid divestments from red states. Several states such as Kentucky, Florida, Missouri, and Texas have threatened to pull pension funds from companies that boycott energy companies. In addition, anti-ESG firm Strive Asset Management recently launched a “financial educational campaign” aimed at encouraging investors to press advisors on ESG issues. Michele Giuditta, director of Cerulli Associates noted that during a 2022 poll, 46% of financial advisors cited the perception that ESG investing is politically motivated as a “significant deterrent to ESG adoption,” compared to just 16% in 2021. However, two-thirds of advisors say they consider ESG factors for at least a portion of their client accounts. Giuditta added, “Advisors will need to discuss the merits of ESG and sustainable investing with their clients and reinforce how and why asset managers are using relevant ESG data to drive long-term economic value.” Craig Kilgallen, relationship manager at Fuse Research, told Ignites that while state bans can discourage institutions from investing with an asset manager, the same may not be true for retail investors. He added, “As it relates to the intermediary world, I’ve anecdotally heard that firms are not changing the way ESG is discussed.”

Finsum:While state bans on ESG-focused managers may discourage institutions from investing with an asset manager,it won’t stop advisors from considering ESG for their clients.