New Age Alpha, which provides equity and fixed-income advisory and sub-advisory services, recently announced the launch of its new direct and custom indexing platform, SPACE. SPACE, which stands for Systematic Personal Asset Customization Engine, is designed to allow the user to build and trade customized alpha or beta index strategies. While SPACE comes with the typical benefits of other direct indexing platforms such as tax optimization, transparency, and ESG screening, it also includes additional features unique to New Age Alpha. For instance, users can build an alpha index strategy by customizing the underlying holdings of an ETF and utilizing factor screens across growth, value, and New Age Alpha's proprietary "Expectation Risk Factor." SPACE offers three primary applications, direct indexing, custom indexing, and prebuilt strategies. The direct indexing application provides the ability to invest directly in the underlying components of well-known indexes and ETFs through an SMA, allowing maximum tax optimization. The custom indexing application provides the ability to build custom, thoughtfully aligned alpha or beta indexes through personalization across various filters, screens, and factors to meet your client's specific needs. The prebuilt strategies offer the ability to invest using any of the over 120 indexes using New Age Alpha’s proprietary Expectation Risk Factor methodology.

Finsum: Asset management firm New Age Alpha launched SPACE, a new direct and custom indexing platform that offers unique features such as the ability to build an alpha index strategy with the firm’s proprietary "Expectation Risk Factor."

JPMorgan recently announced that they nabbed a $400 million team of financial advisors from Merrill Lynch. According to a press release announcing the move, The Karstaedt Group, which includes wealth advisors Marc Karstaedt, Daniel Zomback, and Raymond Lin and Client Associate Parker Jaques, joins JPMorgan Advisors in New York. JPMorgan says the team will report to regional director Keith Henry. Marc Karstaedt started his career in 1992 with Lehman Brothers and had stints at Citigroup and Morgan Stanley before joining Merrill in 2016. Zomback started in 2018 with AXA Advisors before joining Merrill in 2020. Lin began his career at Merrill in 2021. Merrill also lost an associate market manager to JPMorgan last month, when she left to oversee JPMorgan’s advisors in New York and New Jersey. However, Merrill 2022 had the “strongest year” in more than a decade in terms of hiring. Merrill Wealth Management’s president, Andy Sieg, said in a Q&A session following the firm’s quarterly earnings release two weeks ago, that the global wealth management and consumer-banking division ended the year with 19,273 advisors across its various channels. This was 2.3% higher than last year. Brian Moynihan, chief executive officer of Bank of America, Merrill’s parent company, also said last month that the firm plans to continue hiring financial advisors and private bankers, while JPMorgan CEO Jamie Dimon said earlier this month that his firm is “still in hiring mode.”

Finsum:With JPMorgan still in hiring mode, the firm scooped up a $400 million team from Merrill Lynch, which is also continuing to hire advisors.

Based on the results of a Broadridge survey fielded between September 29th to October 10th, advisors with a marketing strategy brought on an average of 41 new clients, compared to 17 new clients for advisors without a strategy. The survey queried 401 advisors overseeing at least $10 million in client assets. The survey also revealed an increase in marketing, as advisors spent an average of $743 in marketing for each new client and added 23 new clients on average over the past 12 months. Those figures are both up from last year when the average advisor spent $719 per client and gained 21 new customers. Kevin Darlington, general manager, and head of Broadridge Advisor Solutions had this to say about the results, “Having a defined marketing strategy, that is the single biggest differentiator [for] how the advisors that are reaching their growth goals [are] doing it. They're much more confident in reaching their goals, they're acquiring clients, and they're just getting much better ROI on their marketing.” The survey underscores the benefits of a well-executed marketing strategy. Gordon Abel, chief marketing officer of Dynasty Financial Partners, told Financial Advisor IQ, that “Advisors also need to remember that a marketing plan requires careful thought and patience.” He added, “Building awareness means familiarizing potential clients with the advisor's brand and name. They need to understand who you are and what you do.”

Finsum:A recent study revealed that advisors who have a well-executed marketing strategy get 2.4 times more new clients than advisors who don’t.