Wealth Management

In an article for InvestmentNews, Mark Schoeff Jr. covers the latest developments in the SEC and FINRA’s implementation of Regulation Best Interest (Reg BI). Reg BI was passed in 2019 and implemented in 2020. It requires brokers to only recommend products to customers that are in their best interests, while also informing clients of any potential conflicts of interest and financial benefits to them. 

There were some questions about how Reg BI would fit in along with ‘fiduciary duty’ which is another standard that brokers must abide by. Based on recent SEC comments, it seems as if the Reg BI and fiduciary duty are working in tandem to ensure that brokers are placing their clients’ interests above their own. They also stress that although both may be triggered at different times, they are having a similar impact in terms of promoting better behavior from brokers.

In recent months, enforcement of Reg BI and the fiduciary standard have increased. In part, it’s due to greater clarity around the topic and a change in SEC leadership to Chair Gary Gensler and control of the body by Democrats. Until Gensler’s tenure, Republicans see Reg BI as the primary tool for oversight, while Democrats traditionally favor the fiduciary standard.


Finsum: One area of confusion has been the implementation of Reg BI which overlaps with the fiduciary standard for broker-dealers. Recently, the SEC has been saying that both are effective tools that are resulting in better behavior for brokers.

 

In an article for Quartz, Nate DiCamillo assesses whether ESG funds are having a positive impact. In theory, ESG investing will compel companies to act more responsibly by accounting for environmental, social, and governmental principles when making decisions.

Critics contend that ESG funds are merely a means for asset managers to collect fees given the murky nature of ESG factor scoring. It also creates an incentive for companies to ‘greenwash’ certain behaviors simply to get higher ESG scores. 

Others are also dismissive of ESG, because it attempts to combine disparate issues into a single product that have little relation to each other. Additionally, there is little evidence that ESG results in better outcomes, yet companies spend more resources to align with these principles to please ESG-focused investors. 

What’s interesting is that the trend may have peaked. In the first quarter of the year, inflows into ESG funds were down by $163 billion compared to last year. In part, it’s due to the partisan backlash against the trend as many conservatives are pushing legislation to ensure that state funds are barred from investing in ESG funds or using ESG to make investment decisions. 


Finsum: ESG investing has become the center of intense controversy. Yet, it remains unclear whether it’s actually effective in terms of reaching its goals. 

 

Financial advisors looking to build an online presence must have a content strategy that is effective in terms of converting visitors into leads and then into prospects. However, these efforts have to be efficient in terms of impact given the time and energy involved.

In terms of efficiency, the best content strategy for advisors is to create evergreen content. In addition to being effective, evergreen content also has a high return of investment, because it can be reused in the future rather than most other types of content which can be only used once. In contrast, most online content has a short shelf life.

A big challenge for advisors creating online content is that it takes time, patience, and repeated postings to see any results. Ideally, this content is informative, educational, and entertaining while transmitting your authentic personality. 

Some effective strategies for evergreen content are to create posts around topics like savings, planning, and investing that are educational in nature and consistent with your brand and messaging. Another option is to create evergreen content around market events that can be posted on FOMC decisions, elections, or during big swings in the market when people are naturally more interested in financial discussions. 


Finsum: Creating effective online content can be time-consuming and challenging for advisors. However, one strategy is to create evergreen content around topics that can be regularly reused.

 

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