(New York)

The annuities market has not been known for a great deal of innovation. But just like the industry’s reputation, things are improving dramatically. Entrepreneur.com has put out their new annuity awards and the best newcomer award goes to Brighthouse Financial. In just four years the innovative new annuities provider has gone from inception to a multi-billion Dollar annuities seller each quarter. It’s easy to see why. At the heart of their lineup are their FlexChoice Access and Shield products. FlexChoice Access is part of Brighthouse’s variable annuities suite while Shield is an index-linked annuity.

FINSUM: Brighthouse is really changing the game with its new products. For instance, Shield has no annual fees, has guaranteed income, and still offers upside tied to market indices.

n.b. This is sponsored content and not FINSUM editorial