(New York)

Barron’s has run a new piece warning advisors that they need to keep an eye on some new and growing financial data software that clients are increasingly using. The services, offered by new and old companies like eMoney, SigFig, and Betterment, focus on financial data aggregation, or letting consumers see their full financial picture in one place. The article warns that investors need to stay abreast of these kind of developments to know how to keep their services one step ahead and not let their business be eaten by commoditizing technologies.

FINSUM: The wealth management landscape is changing rapidly, and given how much tasks that used to be very time-consuming have been revolutionized, it should now be second nature for advisors to constantly look over their shoulder to discern how they can continue to add value.