With clients pulling an estimated $130 billion in assets from Janus Henderson since 2017, the fund firm’s new boss is looking to revive the company by leaning into active management and pushing into alternative investments such as hedge funds and private credit. Ali Dibadj, who took over as CEO in June, acknowledged the firm’s difficulties and laid out a turnaround strategy, which includes pushing into some of the most competitive areas of the market to stop the bleeding. A committee of 40 senior staff members met for months to understand what clients want and then created a revival strategy. At the root of the plan is a bet on active management. The firm believes that active management can bring the best returns to investors. In addition to active funds, Janus is looking to focus on liquid alternatives, for which it currently has $20 billion under management. While the division hasn't received much attention, it houses several hedge funds. Last year, the unit had net inflows of $2 billion into products including multi-strategy hedge funds and equity- and commodity-enhanced index funds. Dibadj is also looking into illiquid alternatives. The firm is considering using private credit to augment its fixed-income unit and products tied to mortgage-backed and high-yield securities. Dibadj said the “move stems from client demand for such products.”

Finsum:After seeing $130 billion pulled from its funds, new Janus Henderson CEO Ali Dibadj is looking to stem the bleeding by betting on active management and moving into alternatives such as liquid alternatives and private credit.