(San Francisco)

Remember all those privacy policy email updates you got over the last few weeks? Well in case you were not paying attention, they arrived because of a landmark change in the way the EU is governing data, and even US companies needed to comply if they had any European customers. Well, under the new rules, Google is already seen as the big winner, which we thought investors might like to know. Google has been able to get data use consent from users much more successfully than others, and in turn, it has been routing many of its ad customers to its own ad exchanges instead of those of vendors.

FINSUM: As was always going to be the case, it looks like the big tech powers will be able to use the new data regulations to their advantage. Theoretically this could be a boost to Google’s cash cow Adsense business.