(Seattle)

Amazon is starting a new service. For the last year, the company has been trying to convince consumers that letting the company’s delivery people in their homes via a special service was a good idea. Now Amazon is taking that one step further with the launch of a program to deliver packages to customers’ cars. Like the home deliveries, and broadly under the same program, named Amazon Key, Amazon’s delivery people will deliver packages to cars parked in publicly available areas. The car will be unlocked by an OnStar (or similar) service and relocked after the delivery is completed.

FINSUM: We think this could be a very convenient feature for many people and may be an enticement to get more consumers to sign up.