KKR recently shared its growth strategy for alternative investments geared towards wealthy individual investors. Initially, it plans to offer products focused on private credit, private equity, infrastructure, and real estate and aims to distribute them through financial advisors. The firm has noted strong interest from wealth managers and registered investment advisors. It believes that its 48 years of experience in the space and strong legacy will differentiate KKR from its competitors.

According to Eric Mogelof, KKR’s head of Global Client Solutions, “Private wealth is a transformational opportunity for KKR. Private wealth is large, it’s growing quickly, and importantly, allocations to alternatives in this space are only going in one direction, and that is up.” KKR sees alternatives accounting for 6% of the private wealth market by 2027, a sharp increase from its 2% share in 2022. 

This series of products will offer qualified investors the same type of access as institutional clients without any additional fees. KKR also believes that these products will be more liquid than competing alternatives. The firm also sees momentum to offer even more alternative product types in the near future. This is in response to their conversations with advisors, banks, wirehouses, and brokers, who have found that allocations to alternatives are increasing. 

Finsum: KKR sees a big opportunity in alternative investments and is launching a suite of products. It hopes to target wealthy investors through financial advisors.