(Seattle)

A provocative headline, we know. But it turns out there are some good reasons why Amazon should consider splitting itself up before regulators do. There are two big reasons the company should consider cleaving itself. The first is that if regulators eventually do it, it will likely be much more messy and painful. But secondly, and perhaps more interestingly, Amazon’s web services business has become so large that it is starting to negatively impact its retail business. Amazon web services (AWS) accounted for more than 100% of the company’s operating income, and analysts estimate it would be worth $600 bn on its own, versus just $400 bn for the retail business. Its might is now getting in the way, however, as former AWS customers like Target have now moved away from using it because the don’t want to share information with Amazon’s retail business, which is a major competitor.

FINSUM: We are quite sure this won’t happen any time soon, but it is beginning to be easier to see the value in doing so.