To oversee an even larger portion of discretionary assets in light of a burgeoning spectrum of model options, a majority of advisory U.S. and Canada advisory firms are turning to model portfolios, found a survey conducted last year, according to napa-net.

  

-Reportedly, more than half of advised assets are in model portfolios – and over the next couple of years -- the proportion’s expected to hit 58%, reported wealthprofessional.ca. Why? Sixty five percent of financial advisors already onboard with them pointed to business scalability.

 

In the U.S. and Canada, six in 10 professional fund selectors say the primary upside of model portfolios stems from the fact they provide clients across the firm with an investment experience that’s more consistent, according to napa-net.

 

Model portfolios were offered by 84% of U.S. and Canada fund selectors in 2021, according to Natixis Investment Managers’ Global Survey of Professional Fund Buyers.

 

“The attractiveness of model portfolios reflects a heightened, industry-wide focus on the client experience and an evolving advisory business model that emphasizes the value of personalized planning and advice, including and beyond investment performance,” said Dave Goodsell, executive director of Natixis’ Center for Investor Insight, according to wealthprofessioal.ca.

 

“Models make sense, both from a firm brand perspective and for advisors managing the growth of their practice in a market that’s increasingly complex to navigate.”