Social media can be a goldmine for financial advisors with a plan and system to consistently create content. However, it can also be a curse for advisors who don’t represent their practices properly or spend time and resources ineffectually.

In theory, social media gives an advisor the ability to reach thousands of users on various platforms, many of whom may be in the market for a financial advisor. It can also help you target prospects in your niche and customize content accordingly. For SmartAsset, Rebecca Lake CEFP shares some additional tips on effective content creation for social media.

The first goal is to create brand awareness through a presence on social media. This is the first step in the journey from gaining a social media follower, converting them to a prospect, and eventually a client. The next step is to use interactions on social media to build a following and deepen connections with existing clients and prospects. One strategy to do so is to run polls and ask questions of your followers to gain a deeper understanding of their perspective on various matters and spark thought and conversation.

Another important step is to do some research in order to understand where your ideal client spends time on social media. For instance, an advisor targeting younger clients may have better results on Tiktok or Instagram whereas a client targeting older clients would have more success on Facebook. 

Finsum: Social media is increasingly how advisors connect and communicate with clients and prospects. Here are some tips to increase your odds of success. 

The ‘why now’ and what’s to come for middle-office outsourcing

During the post-2008 financial crisis volatility, the popularity of outsourcing key middle- and back-office functions rose as asset managers saw the value of an outsourced operating model. We have recently seen how market volatility has created operational challenges for fund managers due to the COVID-19 pandemic and the subsequent instability in the banking system. As a result, there is a renewed need for real-time transparency into counterparty exposure, securities exposure and available liquidity. Demand is growing for ready-to-deploy technology and talent to mitigate the impact of market uncertainty on managers’ portfolios.

Market uncertainty also compels managers to look for ways to control costs and make them more predictable while creating scale. Internal middle-office teams are often regarded as a business expense, susceptible to high employee turnover and replacement costs. Technology savings are also a key factor driving middle office outsourcing, as managers recognize owning and maintaining best-in-class technology makes limited financial sense in the long run.

The demand for a more efficient exchange of information, coupled with cost control measures, has motivated asset managers to look at outsourcing.

Why Now? 

In its May 2023 Insights Report, Hedgeweek found the outsourcing trend is accelerating, with around 60% of hedge funds outsourcing back-office functions and 40% outsourcing the middle office. Some 34% of firms surveyed said they were planning to outsource more. There are three primary motivations:

1. Outsourcing allows firms to focus on their core competencies and securing the best possible deals. Moreover, working with a service provider brings specialized expertise in various asset classes and geographies, shortening the time to market for new product launches. Leveraging a service provider’s resources and expertise on key business strategies makes scaling in a dynamic market easier. 

1. Access to advanced technology without a costly in-house build-out. Not only is there no high upfront cost nor ongoing maintenance, but an effective middle-office service provider can also rationalize and connect data across multiple processes. A centralized data approach can bring efficiency gains and data integrity.

1. Outsourcing makes it easier to achieve scale while controlling costs. For firms in growth mode, increased acquisition activity, multi-jurisdictional operations, maintaining operational governance, data complexity and increased investor scrutiny are just a few challenges outsourcing helps address. 

What’s to come for middle-office outsourcing?

Outsourced operating models must have the flexibility to adapt to the changing business needs of managers. Today, firms are seeking support in such areas as:

• Lifecycle support across all asset classes, including publicly traded securities, complex fixed income such as bank debt and distressed debt, illiquid OTC derivatives, real assets and other static assets.
• Consolidated investment reporting and analysis to tell the “story” so managers can extract meaningful data quickly and easily.
• Investment-level forecasting, both in terms of liquidity requirements and scenario planning, to account for varying degrees of market uncertainty.
• CSDR and T+1 settlement requirements put pressure on managers to meet strict deadlines. Outsourcing to a provider with an automation infrastructure and effective post-trade processes will enable managers to accelerate their readiness.

The full lift-out vs. select activities 

As disruptions to day-to-day operations weigh on fund managers, many consider the benefits of a full lift-out of their middle and back-office operations systems and staff. In the full lift-out scenario, the most significant benefits to a firm are cost savings, scalability, immediate access to industry-leading expertise, and staff continuity. Any growing firm looking to get into new markets or reduce the cost of its operational infrastructure stands to benefit from a lift-out. Smaller managers, however, may find it easier to outsource selected operational activities. 

The ways hedge funds manage their operations is evolving. Many asset and fund managers have outsourced their back-office operations for years, but more are realizing many other functions can also be performed more efficiently by an external service provider – putting the middle office in the spotlight. Funds of all sizes want to focus on investing, not operations; outsourcing allows them to find this balance. 

To learn more about Middle Office outsourcing and SS&C download the whitepaper ‘Three Key Drivers of Middle Office Outsourcing’

For Vettafi’s ETFTrends, James Comtois discusses some of the key advantages of direct indexing for investors, and why the category is expected to continue growing at a healthy clip over the next decade. In essence, it’s become increasingly evident over the past decade that investing passively and consistently in low-cost, diversified funds is the key to outperformance. Currently, there is $260 billion in assets managed via direct indexing with this figure expected to exceed $500 billion over the next decade. 

At the same time, society continues to evolve in a manner that serves consumers with content, products, and services that are customized to their taste. Concurrently, there has been technological innovation in the financial space that has resulted in drastic declines in the cost of stock trading and money management. 

Direct indexing is at the intersection of all these trends. It captures the best parts of passive index investing as it recreates an index in an investors’ account with some tweaks if necessary to reflect one’s personal values and beliefs or unique financial situation. It utilizes technological innovations to scan for tax loss harvesting opportunities which then can be used to lower an investors’ tax bill. Due to this factor, direct indexing strategies outperform especially in more volatile environments. 

Finsum: Direct indexing is one of the fastest growing areas in wealth management. Here are some factors behind its increasing popularity. 

Financial advisors have been leaving Merril Lynch at a steady clip over the past couple of years in search of greener pastures. Recently, David B. Ammerman and Sara E. Graham, who managed $353 million in client assets, left the firm to join Raymond James’ independent advisors division. He was ranked as the #37th best wealth advisor by Forbes this year and had been with Merrill Lynch since 1998.

Similarly, William Edward ‘Ed’ Winegar and Gregory W. Berg also left Merrill Lynch to join LPL’s employee brokerage unit two weeks ago. They are naming their new practice, Winegar Berg Wealth Management. The duo managed $205 million in client assets and generated $1.6 million in revenue last year. Both had been with Merrill Lynch since 2005.

This continues a trend of Merrill brokers leaving for Linsco which is LPL’s employee advisor channel. LPL continues to grow at an impressive rate, in part due to several affiliate options it offers for prospective advisors. Last month, it added about $800 million in client assets from Merril. Currently, LPL has 22,000 advisors, and it continues to take advisor and market share away from big banks and legacy providers of financial advice.  

Finsum: Merrill Lynch continues to see brokers leaving the firm. One of the firms seeing an influx of advisors is LPL which has a variety of offerings.

One of the biggest surprises of 2023 has been the resilience of the economy and inflation despite the Fed embarking on the most aggressive rate hike campaign in decades. For fixed income investors, it’s been a challenging environment. 

Inflows have been strong and sustained given higher rates and expectations that a recession was imminent. Yet, returns have been mixed especially with there being no change in the Fed’s stance despite some encouraging data on the inflation and economic fronts. Specifically, shorter duration bonds have outperformed, while longer duration bonds have underperformed.

According to Vanguard, it’s simply a case of short-term pain equating to longer-term gains. The selloff in fixed income will lead to higher returns over the intermediate and long-term while generating decent income for investors. Ironically, it’s an inverse of what we experienced over the past decade when bonds were in a decade-plus bull market due to the Fed’s dovish policies. In this environment, there was no value and limited income opportunities in the asset class. 

The firm recommends that investors have exposure to a mix of short and long-duration bonds. The factors that resulted in shorter duration outperformance are unlikely to continue especially given that the labor market is rapidly cooling and yields are at historically attractive levels. 

Finsum: Fixed income has been particularly challenging in 2023 due to the Fed continuing to hike rates. Here are Vanguard’s thoughts on how to navigate the market.

Over the last couple of years, REITs have been one one of the weakest parts of the market. REITs own and operate income-producing real estate and are obligated to distribute more than 90% of profits to shareholders.

The biggest headwind has been the relentless rise in rates which makes these stocks’ dividend streams less attractive and ups their financing costs. Higher rates also impact demand for housing by making it less attractive. Finally, there is a crisis in the commercial real estate (CRE) space due to low occupancy rates for offices given the increase in remote work.

While there have been an array of macro and cyclical factors negatively affecting REITs, there are some reasons for optimism that the worst may be over. For one, the odds of a soft landing continue to rise. This is due to recent economic and labor market data which clearly show that the job market is cooling, and wage growth is falling. However, job losses have not been materially rising, indicating a period of slower growth rather than a recession.

This should lead longer-term rates to drift lower which would be a catalyst for REIT stocks to start moving higher. Lower rates should help housing demand. Additionally, a weaker job market could also give employers more leverage to force workers to return to the office. 

Overall, many of the negative trends which were impacting REITs are now reversing.

Finsum: Recent economic data is strengthening the odds of a soft landing. Here are why REITs would be a big winner in this scenario.

For Investment Week, Sarang Kulkarni, the Lead Portfolio Manager of the Vanguard Global Credit Bond Fund, shared some thoughts about active fixed income and the current state of markets. Overall, his goal is to identify and invest in the best credit opportunities to generate consistent, risk-adjusted returns over the long-term. He is agnostic in terms of geography, sector, duration, credit quality. Instead, the fund has a bottom-up approach with a bias towards value. 

Recently, the fund has been investing in European financials due to favorable valuations and an improving regulatory environment. Additionally, it sees improving credit trends in the consumer discretionary sector and believes there’s upside in the bonds of companies in this sector. 

In terms of its edge over other active managers, Kulkarni believes that other funds rely on betting on the direction of the bond market to ‘generate alpha’. Over the long-term, these strategies tend to underperform the benchmarks and can perform poorly in more volatile environments. 

In contrast, Vanguard seeks to generate alpha over an entire market cycle in a transparent way. It avoids beta even at the expense of short-term returns. The fund also seeks to replicate the risk-return profile of the asset class which is key to consistent, long-term performance.

Finsum: Sarang Kulkarni, the Lead Portfolio Manager of the Vanguard Global Credit Fund, shares some thoughts on active fixed income and what makes his fund unique relative to its competitors. 

More and more, in recent years, especially, model portfolios are finding their mojo, according to wealthsolutionsreport.com.

Within the financial advice industry, they’re hitting traction and, for wealth managers, have evolved as a solution – and a compelling one, at that.

In 2020, the estimated value of assets under management in model portfolios hit $3 trillion. The catalyst? To a degree, exchange traded funds don’t take as big a hit out of the wallet. Not only that, the fact the trend toward comprehensive financial planning strategies is ongoing.

Meantime, a little time travel, anyone?

In the next five years, the model portfolio realm of money management is expected to balloon to a business of $10 trillion, BlackRock Inc, expects, according to advisorhub.com.

“It’s going to be massive,” said Salim Ramji, global head of iShares and index investments at the asset manager, on Bloomberg Television’s ETF IQ. “It’s the way in which more and more fiduciary advisers are doing business, and, as a result, that’s the way in which we’re doing business with them.”

Share and share alike?

Well, tell that to exchange traded funds. While they burgeoned in popularity, when it comes to sharing equally – or consistently – in the billions of dollars investors pluck down on them monthly, they don’t exactly participate, according to thinkadvisor.com.

An ETF focused on environmental, social and governance investing was one that trailed the pack. Year to date, it experienced the largest withdrawals. “(That suggests) that there may be some backlash against ESG from investors,” said Sumit Roy, senior ETF analyst at ETF.com.

In any event, as an investor, want a cost effective way to diversify your portfolios across various asset classes: you’ll get that from top ETFs, according to Investopedia.com. The work of ETFs, it seems, is never done. Not only does it track a particular index, sector or commodity and trade on a stock exchange, the way in which it goes about it mirrors that of a regular stock, putting investors in a position to wield greater flexibility.

On a shorter timeframe, oil has been enjoying a nice rally as it’s up nearly 30% since late-June. It’s largely being driven by the same catalyst that is affecting the stock market and bond market - recession risk in 2023 and early 2024 is being priced out, at least in the United States. 

While the worst-case scenario for the economy has been taken off the table in the last couple of months, it’s also clear that the best-case scenario of a re-acceleration of growth is also unlikely given the spate of weaker than expected economic data released this week. The other major factor supporting prices is production cuts from OPEC+ countries who are looking to push prices higher. And, there are rumors that Russia and Saudi Arabia are expected to announce further cuts in the coming weeks. 

On the bearish side, the major development is the deluge of data showing that China’s economy is much weaker than expected. Some of the weak data points include a drop in exports, consumption, and a nascent crisis in its real estate market. China is the world’s second-largest consumer of crude oil so this has major implications for its supply/demand dynamic.

Overall, oil is in a similar place to stocks and bonds. Amid a mix of bullish and bearish factors, it’s tough to determine whether this is a resumption of its bull market or simply an oversold bounce. 

Finsum: Crude oil prices are up nearly 30% since late June. However, it’s tough to be confident about its long-term direction given the mix of bullish and bearish factors.