Displaying items by tag: foot traffic

(New York)

Kohl’s did something we think is really brilliant. The company announced yesterday that it has entered an agreement with Amazon to accept all the online retailer’s returns. Kohls’ shares soared on the news. The program is an expansion of a pilot it started in 100 stores, but will now offer the service in all 1,150 stores. Kohl’s will also be selling Amazon merchandise.

FINSUM: We know from in-depth retailing experience that returns are a huge driver of foot traffic and extra sales. This is a very smart way to bring new customers into the store. Kohl’s revenue will rise materially from doing this. Brilliant strategy and very synergistic for both sides.